Most of the internet browsing these days happens on smartphones. It’s a convenient and always accessible marketing channel. That’s’ why every business, brand or prominent individual needs one. It keeps them close to their customers, clients, and fans and provides a way for instance communication.

The design of the apps is also changing rapidly to accommodate these needs and make the app more accommodating for both the users and creators.

The wireframe


A wireframe is to apps what storyboards are to movies or comic books. It’s where you lay out in the sketch of what the app is going to look like and what it should do. It’s important to create the wireframe in cooperation with the rest of the team. It should go by tech operatives and the design team simultaneously. That way you will know what could be programmed on the backend and how it will look to those who have the users in mind when they work.

The design


A good design could make or break the app. It often happens that the users give up on an app with great functions because they can’t use it in an easy and accessible manner. Make sure that the interface works with all the devices because most users have more than one for different purposes. Keep the design simple and to the point. The fonts should be large and easy to read and don’t go overboard with the colors – sticking to two or three is fine. Also, don’t forget about the icon itself. It should represent the app before it’s even opened.

Performance monitoring


APM is the indispensable part of apt optimization that will help you understand the way your app is used and change it in order to accommodate those who use it. So, what is APM? It stands for application performance monitoring and it tracks the performance of the code as well as the transaction time and user experience. Gathering the information about web requests and transactions will help you improve the app and be aware when it is slow and unresponsive. Even more importantly, by analyzing the code itself it will tell why there were problems in the first place.


Remember the best apps are made with those who will use them in mind. It’s more than just a marketing tool – it should provide an actual service to your clients.